The Joe Public Retreat

February 2016

Your journey to healthcare marketing transformation

Get away from the hustle. Let us be your guide. Return inspired. 

You've read the book, you embrace the ideas - you crave change. But driving change is no easy task. There are numerous obstacles. Maybe you face institutional biases, old-school thinking, or power players who cling to ineffective marketing strategies. Or maybe you're not sure where to start. You know where you want to go, but the path forward seems slow, painful, cloudy - maybe all of the above. How can you accelerate your transformation and drive significant, demonstrable results? 

The Joe Public retreat is a one-of-a-kind experience for hospital and health system marketing leaders who are on a journey to transform their approach to healthcare marketing.

Started in 2013 by change agent Chris Bevolo, author of Joe Public Doesn’t Care About Your Hospital, this intimate, camp-like experience has helped marketing leaders from across the country tackle the toughest challenges they face with help from Chris and a group of their peers.

Attendees will be guided on their journey by Chris Bevolo and Chris Boyer, a recognized leader in healthcare digital marketing and change management who has helped transform two large systems over the past five years and is now part of the ReviveHealth team. 


“The intimate size allowed for The Joe Public Retreat to be an immersion experience with team discussions on innovations in our field such as digital strategies and personalized marketing.”

Susan Milford, Senior Vice President, Marketing & Communications
OSF HealthCare System

Learn More

Hear what Chris and Chris have to say about what to expect at The Joe Public Retreat.

The Experience

Roll up your sleeves and get ready for some serious work.

This fourth retreat in the Joe Public series will be a highly interactive experience, including group exercises, in-depth discussion and extensive learning – with a little fun tossed in as well. You’ll receive input and guidance from Chris and Chris, and just as importantly, from your cohort of marketing leaders. From pre-retreat homework to plan development during the engagement to post-retreat support from your retreat team and your cohort, the retreat can serve as a transformational pivot for your vision of healthcare marketing.

The Retreat will be held February 17-19 at the luxurious Inn at Palmetto Bluff in Bluffton, South Carolina, a perfect place to to get away and think big. 

To ensure a personalized, consultative experience, attendance is limited to 20 people. Our third retreat, held in September, was 50% full after one week of promotion and sold out in one month. So don’t miss out on this incredible experience - register for the retreat today.


"The Joe Public Retreat was insightful and energizing! We attended as a team to better understand our opportunities to improve. The retreat provided an engaging environment to share to share experiences, network with peers from across the country, learn from experts, and to jot down some practical takeaways."

Katie Logan, Vice President, Marketing and Physician Outreach
Matt Gove, Chief Consumer Officer
Piedmont Healthcare

The Curriculum

The Retreat curriculum will be based on the hottest trends and biggest challenges facing healthcare marketers today, such as personalized marketing, tightening budgets and resource allocation, and marketing enterprise design. But the Joe Public Retreat is about more than sitting in an audience and taking notes. The curriculum is designed to help you develop key goals, actions and takeaways throughout the experience. When it’s time to leave, you’ll have key priorities identified for moving your organization forward.

Most importantly, the curriculum for the retreat will be customized to address the top needs of attendees. Using pre-retreat homework, we’ll shape content to fit what you want to explore, providing for deeply personalized consultative experience. And when you leave, you will also have access to a retreat website that will serve as a source for news, tips, strategies and more, as well as a place to tap your retreat cohort for ongoing advice and support.

"I sometimes describe marketing in healthcare as running uphill while wearing ankle weights. And other healthcare marketers nod their heads in agreement. But the Joe Public Retreat is a wonderful opportunity to realize it doesn’t have to be that. It is an energizing experience that exercises the mind in a very interactive, and often fun, way. Chris Bevolo and Chris Boyer are excellent facilitators, instructors, and sounding boards. The opportunity to openly discuss challenges and opportunities with other marketing leaders makes the investment of time and money well worth it."

Dana Allen, CMO
Norton Healthcare

The Venue

Finding an environment to get away, clear the mind and engage afresh is a critical part of any retreat experience, and we’re excited to host our February Retreat at the beautiful Inn at Palmetto Bluff.

The Inn at Palmetto Bluff features a charming collection of cottages, cottage suites, and vacation homes all nestled between vibrant waterfronts and tranquil forests. Designed in classic Southern style, these accommodations offer luxurious residential touches such as vaulted ceilings, fireplaces, opulent bathrooms and verandas with stunning views.

In the past, attendees have come for the Retreat and extended their stay for a long weekend. With the retreat wrapping up on Thursday, don’t miss the opportunity to enjoy some R & R after your deep-dive Retreat experience. 


Your Guides

Your guides on your journey to transformation are Chris Bevolo, EVP at ReviveHealth, and Chris Boyer, SVP of Digital at ReviveHealth.

Chris Bevolo, founder of the Joe Public Retreat, is a nationally recognized futurist, author and speaker on healthcare marketing, strategy and branding. His 2011 book, Joe Public Doesn’t Care About Your Hospital, a manifesto for transforming healthcare marketing, has become the field guide for driving transformation in hospital marketing departments across the country.

In September 2014, he released the follow-up, Joe Public II: Embracing the New Paradigm, a strategic guide to digital and content marketing for hospitals and health systems. Chris is a frequent keynote speaker and featured presenter on the topics of healthcare marketing and branding, and has authored two other books, “A Marketer’s Guide to Measuring Results“ (2010) and “A Marketer’s Guide to Brand Strategy” (2008), as well as a popular blog and numerous articles and papers. He received a bachelor’s degree in journalism and mass communications from Iowa State University and a MBA from the University of St. Thomas in Minneapolis.

Chris Boyer is a nationally recognized author and speaker on the digital transformation of healthcare marketing. Chris has more‚Äč than a decade of experience developing innovative digital marketing and communications strategies solutions for hospitals and health systems, including his work at North Shore-LIJ in New York and Inova Health System in Washington, DC. Chris is also a founding and Platinum Member of the Mayo Clinic Social Media Health Network, and is a nationally known speaker at healthcare conferences.


This year's Joe Public Retreat will take place February 17-19. This all-inclusive experience is $4,000 per-attendee and includes:

  • Opening afternoon session on February 17
  • Welcome cocktail reception and dinner on February 17
  • Morning and afternoon sessions of personalized curriculum on February 18
  • Morning and afternoon sessions of personalized curriculum on February 19
  • All meals, beverages and lodging (2 nights) during the retreat, including dinners at first-class restaurants the nights of February 17 and 18
  • Access to pre- and post-Retreat support materials
  • Access to post-Retreat cohort collaboration
  • One-on-one session with Chris Bevolo or Chris Boyer

The retreat price does not include airfare for attendees.

To register, please complete the form below.  Available slots are likely to be taken well before the deadline, so register as soon as possible to ensure your attendance at this amazing event. Please note: registration is not considered final until payment is received.

Once you register, you will hear from us soon with next steps! If you have any questions about the retreat or about registration please contact us at