OnBrand: Jack Spade

Everywhere we turn these days there are cool things happening in the retail world. For marketers, there are great lessons to be learned on the value of branding and content creation, and for that we call your attention to Jack Spade. What started out as a small boutique (launched by the diminutive now-ex husband of famous women’s designer Kate Spade) in the Soho neighborhood of NYC has evolved into a brand carried at Nordstrom and other mainstream retailers, as well as an enviable online store. It’s essentially a store full of the stuff we loved when we were kids, plus some great clothes. Enjoy.