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How We Think

We have a lot on our minds.

We write blogs and host webinars because sharing our perspective keeps us focused and makes our work more effective.

We’ve written a book series on hospital marketing, researched the state of trust in healthcare for over a decade, developed a library of buyer personas for healthcare marketers, and are exposing alarming trends in the health insurance industry.

Topics...

Agency News

42

Bi Weekly Reports

44

Blogs

54

Brand Strategy

26

Communications Recommendations

57

Consumer Behavior

61

Crisis Response

50

Daily Briefing Live

45

Digital Marketing

24

Health Services

39

Health Systems

37

Health Technology

27

Healthcare Business Trends

19

Hidden

65

Internal Communications

58

Issues & Crisis

60

Issues Group

47

Joe Public

22

Know Thy Buyer

41

Marketing

17

No Normal

52

Operation Recovery: A Conversation with Stuart Kilpinen

51

Original Research

55

Our Work

46

Payor Provider Issues

29

Physician & Staff Engagement

62

Podcast

56

Public Relations

32

Rapid Recovery

48

Reputation Management

28

Return to Growth

49

Service Line Marketing

59

staff

64

The Scoop

53

Trust in Healthcare

40

Virtual Care

63

How We Think Menu

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Tips for CEO Onboarding: Plan for the Unexpected A Blog by Mark Willis
What Blue Shield of California’s Tax Exemption Means for Providers A Blog by Sasha Boghosian
How to Onboard a New CEO in 91 Days A Blog by Mark Willis
The New Pivot in Healthcare Communications: Consumers in Control A Blog by Brandon Edwards
Insurers Are Winning, and Here’s the Proof A Blog by Sasha Boghosian
One Medium to Rule Them All A Blog by Chris Bevolo
Remember the Patient Perspective in Cost Conversations A Blog by ReviveHealth
Just When I Thought I Was Out, They Pulled Me Back In A Blog by Brandon Edwards
Is Your Organization Prepared for a Cyber Attack? A Blog by Nicole Mraz
Creating a Health IT Ecosystem A Blog by Shannon McIntyre Hooper
Tell the Human Side of Your Health IT Story A Blog by Shannon McIntyre Hooper
Health IT’s Role in Improving Healthcare Delivery A Blog by Shannon McIntyre Hooper
Embracing Interoperability in Health IT A Blog by Shannon McIntyre Hooper
Finding Your Voice in the Federal Health IT Debate: A Roadmap A Blog by Shannon McIntyre Hooper
Health Economics 101: Own the Cost Transparency Conversation A Blog by Brandon Edwards
Five Things to Know about Hosting a Healthcare Hackathon A Blog by Bethany Parker
Oh my, what do I owe? A Blog by Brandon Edwards
Winning is better in payor/provider contracting A Blog by Brandon Edwards

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