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How We Think

We have a lot on our minds.

We write blogs and host webinars because sharing our perspective keeps us focused and makes our work more effective.

We’ve written a book series on hospital marketing, researched the state of trust in healthcare for over a decade, developed a library of buyer personas for healthcare marketers, and are exposing alarming trends in the health insurance industry.

Topics...

Agency News

42

Bi Weekly Reports

44

Blogs

54

Brand Strategy

26

Communications Recommendations

57

Consumer Behavior

61

Crisis Response

50

Daily Briefing Live

45

Digital Marketing

24

Health Services

39

Health Systems

37

Health Technology

27

Healthcare Business Trends

19

Hidden

65

Internal Communications

58

Issues & Crisis

60

Issues Group

47

Joe Public

22

Know Thy Buyer

41

Marketing

17

No Normal

52

Operation Recovery: A Conversation with Stuart Kilpinen

51

Original Research

55

Our Work

46

Payor Provider Issues

29

Physician & Staff Engagement

62

Podcast

56

Public Relations

32

Rapid Recovery

48

Reputation Management

28

Return to Growth

49

Service Line Marketing

59

staff

64

The Scoop

53

Trust in Healthcare

40

Virtual Care

63

How We Think Menu

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Three Communication Lessons from the ONC Leadership Debacle A Blog by Shannon McIntyre Hooper
What’s your story? The continuing saga of narrow networks A Blog by Brandon Edwards
Defining Your Digital Marketing Transformation Initiatives A Blog by ReviveHealth
Payors love clinical integration, as long as it’s free A Blog by Brandon Edwards
Navigating Native Advertising A Blog by ReviveHealth
OnBrand: Jack Spade A Blog by Brandon Edwards
The Times They Are A-Changin’ for Healthcare Marketers A Blog by Brandon Edwards
OnBrand: Uncrate A Blog by Brandon Edwards
The ABCs for Hospitals: Always Be Communicating A Blog by Brandon Edwards
Marketing Narrow Networks A Blog by Brandon Edwards
OnBrand: Experience a Best Made Life A Blog by Brandon Edwards
OnBrand: Scarcity in the Land of Plenty A Blog by Brandon Edwards

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