How We Think

We have a lot on our minds.

We write blogs and host webinars because sharing our perspective keeps us focused and makes our work more effective.

We’ve written a book series on hospital marketing, researched the state of trust in healthcare for over a decade, and developed a library of buyer personas for healthcare marketers.

Brand

26

Crisis and Reputation Management

28

Digital

24

Health Services

39

Health Systems

37

Health Technology

27

Healthcare Business Trends

19

Joe Public

22

Know Thy Buyer

41

Marketing

17

Payor Provider Issues

29

Public Relations

32

Trust in Healthcare

40

The Curious Case of Reinsurance A Blog by LK Clark

Are Hospitals’ Economic Moats Drying Up? A Blog by Jared Usrey

Key Learnings from SHSMD A Blog by Kate Caverno

Summary: Succeeding in the Brave New/Old World A Blog by Alana Harrison

Emojis for Hire: How the Internet is Changing the Way We Write A Blog by apmeyer

Reflections from Health:Further A Blog by LK Clark

Falling Victim to the Watson Effect A Blog by Chelsea Amaral

Joining Forces in Healthcare: What to Know and How to Prepare A Blog by Molly Gay

Relevance is King, and “The Top of the Funnel” is Most Relevant to The Most People A Blog by Jeff Speer

8 Years and Going Strong A Blog by Brandon Edwards

Your Company’s Reputation: Hard to Gain, Harder to Keep, Hardest to Lose A Blog by Skye McIntyre-Bolen

Since Anonymous is the Enemy of Engagement, How Do We Engage? A Blog by Brandon Edwards

Why Hospitals Should Care About Digital Accessibility A Blog by Michael Harvey

Moving Past Anonymous to Engagement A Blog by Brandon Edwards

Five Components of a Thought Leadership Strategy A Blog by Samantha Smoak

Turning Creative Concepts into Reality A Blog by apmeyer

Have Health Plans Co-Opted the Role of Superhero from Providers? A Blog by Sasha Boghosian

7 Reasons You Are Struggling With Marketing Measurement A Blog by Jared Usrey