How We Think

We have a lot on our minds.

We write blogs and host webinars because sharing our perspective keeps us focused and makes our work more effective.

We’ve written a book series on hospital marketing, researched the state of trust in healthcare for over a decade, and developed a library of buyer personas for healthcare marketers.

Brand

26

Crisis and Reputation Management

28

Digital

24

Health Services

39

Health Systems

37

Health Technology

27

Healthcare Business Trends

19

Joe Public

22

Know Thy Buyer

41

Marketing

17

Payor Provider Issues

29

Public Relations

32

Trust in Healthcare

40

The Revolving Media Door — and What It Means for Media Relations in 2018 A Blog by Catherine Willis

Two Things I Learned at Our 2018 Summit A Blog by Brandon Edwards

HIMSS18: How to Break Through the Noise A Blog by Bethany Parker

Top of the Colander Marketing A Blog by Kate Caverno

The New Joe Public Book Is Here! A Blog by Chris Bevolo

Blockchain: The Enabler of HIT 2.0 A Blog by Kristen Berry

Hospital-Hybridization Model Quadrant Four: The Future-Facing Clinical Leaders A Blog by Luke Farkas

Hospital-Hybridization Model Quadrant Three: The Hospital Business Innovators A Blog by Luke Farkas

Webinar Summary: The First 360-Degree View of Trust in Healthcare A Blog by Luke Farkas

Hospital-Hybridization Model Quadrant Two: The Foundational Clinical Leaders A Blog by Luke Farkas

Is Income Inequality Making the “Anonymous” Problem Even Worse? A Blog by Brandon Edwards

Hospital-Hybridization Model Quadrant One: The Prudent Business Leader A Blog by Luke Farkas

Getting Ink in The New York Times Is Not a Business Strategy A Blog by Elizabeth Musson

Introducing the Hospital-Hybridization Model A Blog by Luke Farkas

Five Ways the Aging Population is Impacting Healthcare in the United States A Blog by Samantha Smoak

The End of Hospital Marketing A Blog by Chris Bevolo

The Curious Case of Reinsurance A Blog by LK Clark

Are Hospitals’ Economic Moats Drying Up? A Blog by Jared Usrey