How We Think

We have a lot on our minds.

We write blogs and host webinars because sharing our perspective keeps us focused and makes our work more effective.

We’ve written a book series on hospital marketing, researched the state of trust in healthcare for over a decade, and developed a library of buyer personas for healthcare marketers.

Brand

26

Crisis and Reputation Management

28

Digital

24

Health Services

39

Health Systems

37

Health Technology

27

Healthcare Business Trends

19

Joe Public

22

Know Thy Buyer

41

Marketing

17

Payor Provider Issues

29

Public Relations

32

Trust in Healthcare

40

Hospital-Hybridization Model Quadrant One: The Prudent Business Leader A Blog by Luke Farkas

Getting Ink in The New York Times Is Not a Business Strategy A Blog by Elizabeth Musson

Introducing the Hospital-Hybridization Model A Blog by Luke Farkas

Five Ways the Aging Population is Impacting Healthcare in the United States A Blog by Samantha Smoak

The End of Hospital Marketing A Blog by Chris Bevolo

The Curious Case of Reinsurance A Blog by LK Clark

Are Hospitals’ Economic Moats Drying Up? A Blog by Jared Usrey

Key Learnings from SHSMD A Blog by Kate Caverno

Summary: Succeeding in the Brave New/Old World A Blog by Alana Harrison

Emojis for Hire: How the Internet is Changing the Way We Write A Blog by apmeyer

Reflections from Health:Further A Blog by LK Clark

Falling Victim to the Watson Effect A Blog by Chelsea Amaral

Joining Forces in Healthcare: What to Know and How to Prepare A Blog by Molly Gay

Relevance is King, and “The Top of the Funnel” is Most Relevant to The Most People A Blog by Jeff Speer

8 Years and Going Strong A Blog by Brandon Edwards

Your Company’s Reputation: Hard to Gain, Harder to Keep, Hardest to Lose A Blog by Skye McIntyre-Bolen

Since Anonymous is the Enemy of Engagement, How Do We Engage? A Blog by Brandon Edwards

Why Hospitals Should Care About Digital Accessibility A Blog by Michael Harvey