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How We Think

We have a lot on our minds.

We write blogs and host webinars because sharing our perspective keeps us focused and makes our work more effective.

We’ve written a book series on hospital marketing, researched the state of trust in healthcare for over a decade, and developed a library of buyer personas for healthcare marketers.

Topics...

Agency News

42

Brand

26

Crisis and Reputation Management

28

Digital

24

Health Services

39

Health Systems

37

Health Technology

27

Healthcare Business Trends

19

Joe Public

22

Know Thy Buyer

41

Marketing

17

Payor Provider Issues

29

Public Relations

32

Trust in Healthcare

40

How We Think Menu

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The New Joe Public Book Is Here! A Blog by Chris Bevolo
Blockchain: The Enabler of HIT 2.0 A Blog by Kristen Berry
Hospital-Hybridization Model Quadrant Four: The Future-Facing Clinical Leaders A Blog by Luke Farkas
Hospital-Hybridization Model Quadrant Three: The Hospital Business Innovators A Blog by Luke Farkas
Webinar Summary: The First 360-Degree View of Trust in Healthcare A Blog by Luke Farkas
Hospital-Hybridization Model Quadrant Two: The Foundational Clinical Leaders A Blog by Luke Farkas
Is Income Inequality Making the “Anonymous” Problem Even Worse? A Blog by Brandon Edwards
Hospital-Hybridization Model Quadrant One: The Prudent Business Leader A Blog by Luke Farkas
Getting Ink in The New York Times Is Not a Business Strategy A Blog by Elizabeth Musson
Introducing the Hospital-Hybridization Model A Blog by Luke Farkas
Five Ways the Aging Population is Impacting Healthcare in the United States A Blog by Samantha Smoak
The End of Hospital Marketing A Blog by Chris Bevolo
The Curious Case of Reinsurance A Blog by LK Clark
Are Hospitals’ Economic Moats Drying Up? A Blog by Jared Usrey
Key Learnings from SHSMD A Blog by Kate Caverno
Summary: Succeeding in the Brave New/Old World A Blog by Alana Harrison
Emojis for Hire: How the Internet is Changing the Way We Write A Blog by apmeyer
Reflections from Health:Further A Blog by LK Clark

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