Case Study

Helping Our Clients Through the COVID-19 Crisis

The Most Disruptive Year in a Generation
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Our work in 2020 was all about helping healthcare brands thrive during the most disruptive year in a generation or more. Our clients recognized the need for quick, innovative, and clear communication to ensure their communities’ safety and wellbeing. ReviveHealth supported our client’s efforts with our full suite of marketing and communications programs, each custom-designed to address the unique needs posed in their communities as a result of the COVID-19 outbreak.

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Adapting to the No Normal.

Our clients are the nation’s leading hospitals and health systems, as well as health technology and services innovators — so they’ve been at the forefront of all this year’s issues, from responding rapidly to COVID-19, to addressing health inequities related to racial injustice, to navigating the health policy landscape around the election. 

The implications of COVID-19 have included devastating financial hardships, new nurse and physician dynamics, evolving patient expectations, and a requirement that marketing and communications take a more central role in driving nimble, real-time strategic business decisions.

In this environment, we’ve helped our clients shift into what we call the “No Normal” — a new mindset for marketing and communications that is designed for flexibility, resilience, and sustainability in an unpredictable time. As outlined in our blog, the five principles are: make no assumptions; embrace a fluid environment; engage in constant learning; expect massive ripples; and be comfortable in chaos.
 

A solution for the future. 

As we watched the federal response to the pandemic lead to a breakdown in public trust, we strived to understand who consumers were looking to for information and guidance. The answer? Their doctors and local hospitals. 

We were one of the first agencies to run national consumer research and based on this original research as well as insight into our hospital clients’ financial operations, we jumped to work on behalf of our hospital clients across the country, launching bold creative campaigns while deploying our issues/crisis team against our clients’ most complex issues regarding PPE, testing, and much more. 

Throughout 2020, our clients were heroically committed to fighting misinformation and earning the goodwill of their communities in crisis. All-the-while, they ensured their businesses continued to thrive and positioned themselves to stand for improved health for generations to come.
 

The Impact.

Our work during the pandemic — both thought leadership and for clients — has supported dozens of leading health systems, led to multiple systems recovering surgical volume to pre-COVID-19 levels, and garnered significant media placements, such as interviews with PRovoke Media, Advisory Board, and Modern Healthcare.

Examples of COVID-19 Client Work

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ReviveHealth partners with the American Hospital Association (AHA) to support their hospital membership engagement and education efforts. One of our current initiatives includes creating customizable videos that AHA members across the country can use to educate their communities on COVID-19 safety.

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ReviveHealth helped to repurpose all of the system’s traditional ad placements into public service announcements (PSA) delivered by leadership to help calm the community, give guidance on COVID-19, and reinforce Henry Ford Health System as the trusted partner in health for southeast and central Michigan.

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ReviveHealth is part of a team that is helping Cincinnati Children’s Hospital develop internal and external messaging to ensure patients, staff, and the community receive all the information needed to make the right decision about appointments and procedures. Drawing upon extensive consumer research around public perceptions and preferences, the messaging addresses organizational priorities and operational approaches for reopening.

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The Robert Wood Johnson Foundation (RWJF) is the nation’s largest philanthropy dedicated to health. RWJF wanted to engage nurses and elevate their critical role in influencing health outcomes. ReviveHealth developed SHIFT, a brand-new community for nurses led by nurses, to deliver this support. The podcast launched in September 2020, and in a matter of just five weeks, we had more than 10,000 podcast episodes downloaded.

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In response to the COVID-19 crisis, ReviveHealth offered support across internal, enterprise-wide communications, and has pivoted all of their campaigns to a public health perspective. Amid COVID-19, VCU Health has embraced their roles as an amplifier and encourager — amplifying trustworthy, helpful news and resources, and encouraging the community and healthcare workers to stay the course.

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ReviveHealth serves as Agency of Record to the North Carolina Healthcare Association, helping measurably strengthen the trust and faith that people in North Carolina have in the state’s hospitals and health systems. Our “It Takes a Hospital” campaign has come to life across social media, radio, streaming, and other digital channels. It is amplified through a multimedia content hub and virtual town hall series. 

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Learn more about our COVID-19 thought leadership.
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