Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Content Type
October 16, 2020
Over the years, we have seen payors become increasingly aggressive and proactive while leveraging employers as pawns during contract negotiations. From showing their next negotiation move to employers to ensuring preferred…
October 16, 2020
By now, most of you may have seen that RAND released the most recent study in their Employer Hospital Price Transparency Project, called RAND 3.0. The study is meant to assist employers in understanding what private health plans…
October 15, 2020

This episode of the No Normal Show is all about price and clinical transparency with our special guest, Matt Pinzur, the Chief Marketing Officer at Jackson Health System.

October 8, 2020

On this episode of the No Normal Show, we welcome back Jarrett Lewis from Public Opinion Strategies. Jarrett, who specializes in health policy and consumerism in healthcare, will talk with us about the current political season, the role healthcare plays in it, and the three things providers should have in mind, regardless of who wins the election.

October 7, 2020

Last weekend, we learned just how hard it is to keep COVID-19 contained. The virus has been politicized even further as it infiltrated the White House — and research-based real talk is getting harder to find. In addition to the political frenzy, we’re also hearing about nurse union advocacy, long-term COVID-19 effects, and the danger of asymptomatic cases leading to a faster spread. 

October 2, 2020
It’s hard to believe it’s been four months since George Floyd was killed. Four months of protests and emotionally charged demonstrations — whether en masse outdoors or individually on social media. Four months of dogged…