Health systems have responded heroically to the COVID-19 pandemic. Amid a complete upending of their operations and revenue models, they have continued to serve their communities. Yet, in order to save the very institutions that are saving people's lives, health system marketers are now approaching a new challenge: to delicately (but quickly) transition from leading crisis response to driving rapid recovery and, ultimately, growth. With this, we've summarized the health systems' marketing and communication response to COVID-19 into three main phases: Crisis Response, Rapid Recovery, and Return to Growth. You can filter content below by phase.
Key Resources for Rapid Recovery
- Rapid Recovery: An Overview (Webinar)
- Our Rapid Recovery Planning Accelerator Offering
- Quantitative Consumer Preferences Report
- Qualitative Consumer Preferences Report
- Five Core Issues for Providers Post-COVID-19
Learn more about our Rapid Recovery process
A blog from Senior Vice President, Josh Schoonover on Telemedicine's progression at warp speed as a result of COVID-19, what it means for health system and hospital marketers, and the marketing challenges and opportunities with it.
Special guest Paul Matsen, CMO of Cleveland Clinic, discusses the communication and marketing programs Cleveland Clinic has put in place to help patients return to care and the three fundamental areas of focus for them in the current "No Normal" environment.
A blog by Executive Vice President and Health Sytems Practice Lead, Chris Bevolo laying out three possible brand positioning directions for a post-COVID-19 world — outlining the benefits and challenges of each and which option may be best, given a health system’s situation emerging from COVID-19.
Today we launched our new weekly podcast — The No Normal Show. It will air live every Thursday and will dive into how hospital and health system marketers can thrive in what we call the era of the "No Normal." In this first episode, we covered the five core principles for operating in the No Normal.
When it came barreling through our lives, COVID-19 didn’t just spread infection and death. It destroyed our sense of safety and security. So, three months after America’s hospitals began to overflow with COVID-19 patients, it’s only logical to believe that the way people feel about walking into a hospital has fundamentally changed. But as the old adage goes, as one door closes, another one opens.
Since COVID-19 shuffled all the deck chairs in our lives, we’ve all been wondering one of two things: when will things go back to normal? Or, what will the new normal look like? Yet neither are on the immediate horizon. We are in the “No Normal,” and we should expect to stay in this No Normal period for some time. Five months, five years — we just don’t know. But we do know what the No Normal means for us right now.