COVID-19 Updates

Communication Hub

Health systems have responded heroically to the COVID-19 pandemic. Amid a complete upending of their operations and revenue models, they have continued to serve their communities. Yet, in order to save the very institutions that are saving people's lives, health system marketers are now approaching a new challenge: to delicately (but quickly) transition from leading crisis response to driving rapid recovery and, ultimately, growth. With this, we've summarized the health systems' marketing and communication response to COVID-19 into three main phases: Crisis Response, Rapid Recovery, and Return to Growth. You can filter content below by phase. 

Return to Growth Crisis Response Rapid Recovery Market PresenceMARAPRMAYJUNJULAUGSEPOCTNOVDEC

Updates for Rapid Recovery

May 29, 2020

Alan Shoebridge, Director of Marketing and Communication for Salinas Valley Memorial Healthcare System, joins us to talk about how their marketing has changed since late March, and the lessons learned as their hospitals opened up for elective surgeries. 

May 28, 2020

In most markets, we're seeing a shift from safety messaging to communications about accessing care. In today's episode, Tiffany Pack, VP of Strategy at ReviveHealth, discusses the strategy and timing behind health systems positioning themselves in Rapid Recovery efforts like these.

May 27, 2020

This blog from Chris Bevolo and Brandon Edwards diving into the longer-term effects of COVID-19 for health systems and the things health system marketers should have in mind today around low-acuity early-detection services that could ultimately determine surgery volumes come Q4. 

May 27, 2020

ReviveHealth's CEO, Brandon Edwards joins us today for a special episode of Daily Briefing Live to discuss the longer-term effects of COVID-19 for health systems and the things health system marketers should have in mind today around low-acuity early-detection services that could ultimately determine surgery volumes come Q4. 

May 26, 2020

There are some insights you can only get when you have real conversations with consumers. We supplemented our recent survey work with a round of actual one-hour interviews, asking consumers about their readiness to return to a care setting. These consumers, who either had a surgery delayed due to COVID-19 restrictions, or who need surgery now, told us all about their fears, hopes, and expectations.

May 26, 2020

Today Mike Petrone, Account Supervisor of Communications and Matt Gully, Vice President of Issues and Crisis at ReviveHealth join us to discuss the latest news over the holiday weekend, how health systems can prepare for a resurgence of COVID-19 in the fall, the latest in the M&A landscape, as well as impacts and recommendations — specifically in pediatrics — of consumers delaying care. 

Key Resources for Crisis Response

Key Resources for Return to Growth