Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Updates for No Normal

September 24, 2020

This week's guest on the No Normal Show is Dr. Robert Winn, a nationally recognized leader in addressing health disparities, and Director of VCU Massey Cancer Center. During the show we discuss, the impact COVID-19 has had on health disparities, the activities VCU Health is implementing to address health disparities, and how other health systems can follow suit and lead in their own communities.

September 17, 2020

On this week’s show of The No Normal, we discussed the best way to create your marketing plans for 2021 with Alan Shoebridge, Director of Marketing and Communications at Salinas Valley Memorial Healthcare System.

September 10, 2020

It's more crucial than ever for marketers and communicators to fully grasp what our nurses and physicians need from us both today and moving forward. Today, we're excited to welcome Beth Toner, Senior Communications Officer at the Robert Wood Johnson Foundation, on The No Normal Show to discuss why a nurse engagement strategy is important and what it should include.

September 9, 2020

This Special Report discusses communication recommendations for hospitals and health system marketing leaders facing public concerns about the safety of a new vaccine, communicating difficult decisions (such as cutting service line offerings, staff availability, etc.) in an effort to make up for lost revenue, and establishing expertise in public health despite recent CDC changes causing mistrust.  

September 3, 2020

Inconsistent responses to COVID-19, disagreement on testing, changing case and death data, uncertainty on therapeutics, and the rush to develop a vaccine all present a threat to truth, accuracy, and the trust of your consumer. That puts hospital and health system marketers in a unique position — one with significant responsibility. And that is just what we dig into on this episode of The No Normal Show.

September 2, 2020

You know the old adage: Man plans, God laughs. No year in recent history has served as better evidence of this statement than 2020. But plans still need to be made, and budgets need to be approved. So, how do marketers set smart, strategic plans for the future — when the exact future is unknown?