COVID-19 Updates

Daily Briefing Live - May 20, 2020

Resources Mentioned in Today's Episode

Key Takeaways

COVID-19's Impact on Primary Care 

  • 70 percent of practices have reported a 50 percent drop in inpatient visits, and only half of those visits are reimbursable.  
  • One-third of primary care clinicians believe COVID-19 is going to affect the independence of primary care practices across the country. 
  • According to Epic Health Resources, there has been an 86 to 95 percent decrease in cancer screening during this time.
  • Many patients have put off care, which is going to increase acute care over time.

What Should Marketers Be Doing to Support Primary Care Clinics? 

  • Continue to push for patients to come in for annual exams. 
  • Make sure your hospital has a digital experience enabled. 
  • Increase self-screening and make sure they have easy access to virtual visits if they find something abnormal.