Improving the Financial Experience of Your Health System
With Kendra Calhoun – SVP of Strategic Marketing, Communications, and PR at Avera Health.
Available as a Podcast
Key Takeaways
How to Improve The Financial Experience for the Patient
- Avera Health is are creating a contemporary "shopping" experience for consumers that involves creating tools on their website, which will display pricing for its patients.
- They're developing a pricing strategy that optimizes competitor price points and creates a more agile pricing system.
- Which involves surveying the market to give you a better idea of where to be pricing wise.
- Pricing and experience are the most important things when it comes to brand reputation.
How to Build Consistency into Your Patient Experience
- It sounds simple and should be a given, but being thoughtful is step one.
- Pricing has to be consistent; you can't be "off" if you want your consumers to understand how pricing works within your hospital.
- Consumers ultimately make the decision, and that is now beginning to start before they even walk into the door or meet with a specialist.
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