Podcast — Maintaining momentum: 4 trends healthcare marketers must continue
With Bjorn Gunnerud, Senior Vice President of Strategy, ReviveHealth
Resources from today's episode
- Who is the COVID-19 vaccine for?
- Why you should be looking closely at Optum's acquisition of Change Healthcare
Takeaways
We've changed ... now what?
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COVID-19 spurred new trends in how health systems deliver care, including the pace of play, focus on alignment, consumer attunement, and inclusive branding.
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Healthcare marketers should continue these trends into the future to maintain footing within our increasingly competitive industry.
4 trends here for the long haul
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Pace of play:
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Healthcare marketing teams are now working at a new rate of speed, agility, and decision-making. We should continue to seek opportunities to improve agility.
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Focus on alignment:
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Health systems have been focused on alignment between people, processes, and delivery, which has opened a “seat at the table” for marketers.
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In order to keep this seat, marketers must challenge themselves to do fewer things better whenever possible.
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Consumer attunement:
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Consumers are first – a truth that’s never been clearer to our industry and the leaders within healthcare organizations.
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Use this time of enlightenment to reintroduce conversations about modernizing the patient experience and connected digital infrastructure to drive personalized marketing.
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Inclusive Branding:
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Many organizations treat DEI like a mission trip – help a little and then return home. This behavior makes it hard for communities to trust that health systems have their well-being in mind.
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We must acknowledge that we can’t market ourselves to trust but must make a long-term commitment.
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