Podcast — Navigating COVID-19 Vaccine Distribution
With Christian Barnett, SVP of Strategy, and Ryan Colaianni, SVP of Crisis Communications
Resources from today's episode
Vaccine distribution challenges
- With limited supply and visibility into future supply, health systems across the nation sit between a rock and a hard place when working to meet public demand.
- Widespread challenges include undefined priority groups, lack of protocol buy-in across the organization, and demands on health systems to "play cop" when adhering to vaccine protocol.
- Health systems are attempting to address these challenges by utilizing EMR databases and requiring PCP visits before vaccination, but these methods can exclude some populations.
Communications strategies to manage vaccine uncertainty
- Be transparent about your current supply, visibility into future supply, the number of administered vaccinations, uncertain waiting times, and your plan to educate the public readily available.
- Address how you plan to ensure equity in distribution. For instance, some health systems are partnering with community centers and faith-based organizations.
- Health systems should adhere to "high-risk groups" defined by the CDC to avoid further fragmentation in vaccine communications.
The vaccine's impact on health equity
- Reports show African American populations are less likely to get vaccinated, and recent survey findings indicate that the problem isn't just access – it's identity.
- Industry leaders (predominantly white, male, middle-to-upper-class) took the vaccine to demonstrate faith in its effectiveness. The lack of diversity in these efforts creates an "us and them" dynamic, alienating populations who don't fall under the white, wealthy male umbrella.
- Health systems can address this gap by demonstrating successful vaccinations across different cultures and demographics.
With Wendell Potter, former health plan executive turned whistleblower
Providers' COVID-19 experience: Taking care of patients while risking safety and financial solvency.
Payors' COVID-19 experience: __________
... We'll let health plan executive turned whistleblower, Wendell Potter fill in the blank in this episode.
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With Paul Hackett, Executive Creative Director at ReviveHealth
We'll always have a soft spot for the Don Draper era of advertising, but the world is different, people are different – and now our methodology must also be different. Which factors should you address to modernize your health system's brand? Find out in this episode.
With Bjorn Gunnerud, Senior Vice President of Strategy, ReviveHealth
If you sink nearly every 3-pointer but can't seem to dunk, what would you prioritize in training? It's easy to focus on our weaknesses, yet there's much to gain from fine-tuning what's already working. Listen to this episode for discussion on finding the right balance.