Podcast — Reconciling Present and Future Branding Needs
With Judith Ward, Vice President of Marketing & Communications, Baystate Health
How to make the media your ally, not your enemy
Take a transparent, partner-first approach to media, leveraging their networks to get standardized information to the public.
Baystate Health invites the media to virtual briefings in which the health system answers media questions in the order of the RSVP list. This approach reduces the number of duplicative inquiries, standardizes messaging, and builds trust.
Managing misplaced blame for vaccination challenges
Some states are more conservative in their vaccine rollout, which can cause confusion – especially for those who live close to state borders and hear mixed messaging.
With close to three vaccines on the market, the public expects a new level of consumer choice that isn't necessarily accessible.
Consumers often get conflicting messages from different authorities. When setting your system's response plans, pick a lane and stick with it. For instance, Baystate health has aligned with the state Department of Health and CDC.
Planning for brand evolution in 2021
Health systems have earned a lot of public trust during the pandemic, but vaccination variables may threaten this goodwill. Branding after COVID-19 may need to involve reputation repair.
Healthcare will have to keep COVID-19 messaging much longer than other industries, but it's not clear for how long. We expect the next big focus to be managing challenges related to delayed preventative care.
We can use this period of uncertainty to update and refine our current marketing assets. For instance, health system marketers can focus on improving SEO, physician profiles, and landing pages.
With David Perry, Senior Advisor at Stanford Medicine
Healthcare is changing faster than ever before (thanks, COVID-19), requiring healthcare marketers to be extraordinarily responsive and agile to move organization-wide initiatives forward. Hear David Perry, Senior Advisor at Stanford Medicine, share his thoughts on the acceleration of health system marketing.
With Christian Barnett, SVP of Strategy, and Ryan Colaianni, SVP of Crisis Communications
The COVID-19 vaccine makes its way into most healthcare conversations these days (and let’s be honest, almost all conversations), but what do we really know about effective distribution? Join ReviveHealth's Ryan Colaianni, SVP of Crisis Communications, and Christian Barnett, SVP of Strategy, to learn about COVID-19 vaccine distribution challenges, communication tactics, and unforeseen insights.
With Tim Nguyen – Head of Unit for High Impact Events in the Global Infectious Hazard Preparedness Department, WHO
On this episode of The No Normal Show, we welcome Tim Nguyen, Head of the Unit for High Impact Events Preparedness at the World Health Organization. Tim discussed the key takeaways from their latest Virtual Global Infodemic Management Conference with health leaders across the globe battling the COVID-19 crisis.
With Jon Bigelow – Executive Director of the Coalition for Healthcare Communication
In this episode, we will welcome Jon Bigelow, who is the Executive Director of the Coalition for Healthcare Communication, an organization advocating for the free flow of credible and accurate health information to the No Normal Show. We discuss the latest on the political environment and Biden's four key healthcare priorities.