Podcast — Speaking to Today's Healthcare Consumer
With Ryan Donohue, Corporate Director of Program Development, NRC Health
Resources from today's episode
Delivering the care patients expect
“Through the Patient’s Eyes,” set the stage for a new, patient-centric paradigm in healthcare in 1993, and now “Patient No Longer” takes it a step further, challenging the healthcare world to look at patients as consumers.
COVID-19 accelerated digital adoption and virtual care, expediting the consumerization of healthcare.
The following language shifts can influence how we perceive and deliver patient care. They encourage us to increase outreach before, during, and after care.
Positioning → Brand
Patient Experience → Consumer Experience
Where digital efforts should fit in
Leaning into increased demand for virtual care allows health systems to create a positive first impression and creating more business down the line if more acute conditions arise.
Health systems should weave digital efforts into the whole care experience rather than specific isolated moments.
A different perspective on vaccine sentiments
Many surveys report a high percentage of respondents who oppose COVID-19 vaccination. NRC Health found in their recent study more optimistic findings — only 14% of respondents saying they will not get the vaccine.
Why the results are different: NRC Health offered a middle ground, “I’m going to wait and see,” which captured 25% of respondents.
It's important to design survey questions for neutrality and factor in the way people think, act, and feel.
With Bjorn Gunnerud, Senior Vice President of Strategy, ReviveHealth
If you sink nearly every 3-pointer but can't seem to dunk, what would you prioritize in training? It's easy to focus on our weaknesses, yet there's much to gain from fine-tuning what's already working. Listen to this episode for discussion on finding the right balance.
With Shannon Hooper — Chief Growth Officer, ReviveHealth
After a year of COVID-19, a light glitters at the end of a very long tunnel. What trends are shaping the world on the other side? Moreover, what can we do to regain our footing while in the No Normal?
With Kathy Winn, Vice President, Strategic Marketing, LifePoint Health
Targeted marketing requires a personal touch – but how can you add a personal touch with brands spanning 88 hospitals in 29 states? LifePoint Health Vice President, Strategic Marketing, Kathy Winn, has an idea or two.
Kevan Mabbutt, Chief Consumer Officer, Intermountain Healthcare
Looking to add a little imagination to the healthcare consumer experience? Former Disney Head of Global Insights and current Intermountain Healthcare Chief Consumer Officer, Kevan Mabbutt, has some advice to set you in the right direction.