Podcast — Speaking to Today's Healthcare Consumer
With Ryan Donohue, Corporate Director of Program Development, NRC Health
Resources from today's episode
Delivering the care patients expect
“Through the Patient’s Eyes,” set the stage for a new, patient-centric paradigm in healthcare in 1993, and now “Patient No Longer” takes it a step further, challenging the healthcare world to look at patients as consumers.
COVID-19 accelerated digital adoption and virtual care, expediting the consumerization of healthcare.
The following language shifts can influence how we perceive and deliver patient care. They encourage us to increase outreach before, during, and after care.
Positioning → Brand
Patient Experience → Consumer Experience
Where digital efforts should fit in
Leaning into increased demand for virtual care allows health systems to create a positive first impression and creating more business down the line if more acute conditions arise.
Health systems should weave digital efforts into the whole care experience rather than specific isolated moments.
A different perspective on vaccine sentiments
Many surveys report a high percentage of respondents who oppose COVID-19 vaccination. NRC Health found in their recent study more optimistic findings — only 14% of respondents saying they will not get the vaccine.
Why the results are different: NRC Health offered a middle ground, “I’m going to wait and see,” which captured 25% of respondents.
It's important to design survey questions for neutrality and factor in the way people think, act, and feel.
With David Perry, Senior Advisor at Stanford Medicine
Healthcare is changing faster than ever before (thanks, COVID-19), requiring healthcare marketers to be extraordinarily responsive and agile to move organization-wide initiatives forward. Hear David Perry, Senior Advisor at Stanford Medicine, share his thoughts on the acceleration of health system marketing.
With Christian Barnett, SVP of Strategy, and Ryan Colaianni, SVP of Crisis Communications
The COVID-19 vaccine makes its way into most healthcare conversations these days (and let’s be honest, almost all conversations), but what do we really know about effective distribution? Join ReviveHealth's Ryan Colaianni, SVP of Crisis Communications, and Christian Barnett, SVP of Strategy, to learn about COVID-19 vaccine distribution challenges, communication tactics, and unforeseen insights.
With Tim Nguyen – Head of Unit for High Impact Events in the Global Infectious Hazard Preparedness Department, WHO
On this episode of The No Normal Show, we welcome Tim Nguyen, Head of the Unit for High Impact Events Preparedness at the World Health Organization. Tim discussed the key takeaways from their latest Virtual Global Infodemic Management Conference with health leaders across the globe battling the COVID-19 crisis.
With Jon Bigelow – Executive Director of the Coalition for Healthcare Communication
In this episode, we will welcome Jon Bigelow, who is the Executive Director of the Coalition for Healthcare Communication, an organization advocating for the free flow of credible and accurate health information to the No Normal Show. We discuss the latest on the political environment and Biden's four key healthcare priorities.