Podcast — The Speed of Marketing is Changing
With David Perry, Senior Advisor at Stanford Medicine
Resources from today's episode
Need for speed
COVID-19 has accelerated change, requiring health systems and their marketers to find new ways to move faster. Safety protocols and legacy processes can make it challenging to adapt to change.
Health systems can apply some agile marketing principles such as prioritization and iteration to serve COVID-19 demands but should be calculated in each iteration.
Because the stakes are so high for healthcare communications, each iteration must carefully balance accuracy and speed, as each iteration could potentially reverse public trust.
Setting expectations for responsive branding
Faster change means our brands need to evolve faster to remain relevant and avoid sounding out of touch. Continually test messaging to see what’s working and what’s not.
Health systems should consider diversity equity and inclusion as a central pillar of every branding and marketing conversation. Incident-based branding efforts can translate as insensitive and self-serving.
On the horizon for healthcare marketers
COVID-19 has increased public demand for quality communications, and consumers will likely maintain these expectations in a post-COVID-19 world.
Informative, relevant, actionable content marketing will be an essential function for health system marketing and communications, and consumer expectations for quality content will continue to rise.
Marketers have the ability to play a more strategic role in health systems because of familiarity with new technology and the capability to bring data to the table.
We will have to continue to act as technology educators to the general public as virtual care becomes more embedded in today’s healthcare system.
With Christian Barnett, SVP of Strategy, and Ryan Colaianni, SVP of Crisis Communications
The COVID-19 vaccine makes its way into most healthcare conversations these days (and let’s be honest, almost all conversations), but what do we really know about effective distribution? Join ReviveHealth's Ryan Colaianni, SVP of Crisis Communications, and Christian Barnett, SVP of Strategy, to learn about COVID-19 vaccine distribution challenges, communication tactics, and unforeseen insights.
With Tim Nguyen – Head of Unit for High Impact Events in the Global Infectious Hazard Preparedness Department, WHO
On this episode of The No Normal Show, we welcome Tim Nguyen, Head of the Unit for High Impact Events Preparedness at the World Health Organization. Tim discussed the key takeaways from their latest Virtual Global Infodemic Management Conference with health leaders across the globe battling the COVID-19 crisis.
With Jon Bigelow – Executive Director of the Coalition for Healthcare Communication
In this episode, we will welcome Jon Bigelow, who is the Executive Director of the Coalition for Healthcare Communication, an organization advocating for the free flow of credible and accurate health information to the No Normal Show. We discuss the latest on the political environment and Biden's four key healthcare priorities.
With Adam Brase – Division Chair for Strategic Intelligence, Mayo Clinic
We welcome Adam Brase, Mayo Clinic's Division Chair for Strategic Intelligence, to the show to discuss how his team educates one of the largest not-for-profit health systems in the world by providing insights on a weekly and yearly basis. They also have a bold prediction for 2030 and what health systems will look like at that time.