Podcast — What's next for healthcare? Ask Marketing.
With Amy Comeau, Vice President of Marketing, Emory Healthcare
Defining your COVID-19 CRM strategy
Emory Healthcare implemented a CRM strategy in 2019 but had no real intention of mass communication with patients until COVID-19 hit.
With more resources pointed toward crisis communications, Emory Healthcare now utilizes their CRM for monthly communications with patients from their CEO to over 600,000 patients.
Amy Comeau predicts this increased emphasis on CRM communications will continue long-term as the COVID-19 landscape evolves.
Why re-evaluating community partnerships is a good idea
Relationships with community and senior centers offer health systems the opportunity to reach patients beyond their EHR or CRM.
Since COVID-19, Emory Healthcare hosts virtual sessions with community centers that have resulted in a significant increase in engagement when compared to typical benchmarks set by their in-person information sessions.
Forming a 2021 marketing and communications strategy
It's hard to imagine a world where healthcare branding moves beyond COVID-19 messaging and isn't incorporated into their creative assets. Healthcare communications should reflect this truth for the foreseeable future.
Healthcare marketers can prepare messaging strategies by defining responses based on pandemic severity. For instance, if variant infections accelerate, your team should plan for communications encouraging the public to wash their hands, wear a mask, and watch their distance.
Health systems are learning how to balance crisis response needs with existing business objectives. With this knowledge, marketers are now leaning back into high-margin revenue streams.
With Bjorn Gunnerud, Senior Vice President of Strategy, ReviveHealth
If you sink nearly every 3-pointer but can't seem to dunk, what would you prioritize in training? It's easy to focus on our weaknesses, yet there's much to gain from fine-tuning what's already working. Listen to this episode for discussion on finding the right balance.
With Shannon Hooper — Chief Growth Officer, ReviveHealth
After a year of COVID-19, a light glitters at the end of a very long tunnel. What trends are shaping the world on the other side? Moreover, what can we do to regain our footing while in the No Normal?
With Kathy Winn, Vice President, Strategic Marketing, LifePoint Health
Targeted marketing requires a personal touch – but how can you add a personal touch with brands spanning 88 hospitals in 29 states? LifePoint Health Vice President, Strategic Marketing, Kathy Winn, has an idea or two.
Kevan Mabbutt, Chief Consumer Officer, Intermountain Healthcare
Looking to add a little imagination to the healthcare consumer experience? Former Disney Head of Global Insights and current Intermountain Healthcare Chief Consumer Officer, Kevan Mabbutt, has some advice to set you in the right direction.