Podcast — What's next for healthcare? Ask Marketing.
With Amy Comeau, Vice President of Marketing, Emory Healthcare
Defining your COVID-19 CRM strategy
Emory Healthcare implemented a CRM strategy in 2019 but had no real intention of mass communication with patients until COVID-19 hit.
With more resources pointed toward crisis communications, Emory Healthcare now utilizes their CRM for monthly communications with patients from their CEO to over 600,000 patients.
Amy Comeau predicts this increased emphasis on CRM communications will continue long-term as the COVID-19 landscape evolves.
Why re-evaluating community partnerships is a good idea
Relationships with community and senior centers offer health systems the opportunity to reach patients beyond their EHR or CRM.
Since COVID-19, Emory Healthcare hosts virtual sessions with community centers that have resulted in a significant increase in engagement when compared to typical benchmarks set by their in-person information sessions.
Forming a 2021 marketing and communications strategy
It's hard to imagine a world where healthcare branding moves beyond COVID-19 messaging and isn't incorporated into their creative assets. Healthcare communications should reflect this truth for the foreseeable future.
Healthcare marketers can prepare messaging strategies by defining responses based on pandemic severity. For instance, if variant infections accelerate, your team should plan for communications encouraging the public to wash their hands, wear a mask, and watch their distance.
Health systems are learning how to balance crisis response needs with existing business objectives. With this knowledge, marketers are now leaning back into high-margin revenue streams.
With David Perry, Senior Advisor at Stanford Medicine
Healthcare is changing faster than ever before (thanks, COVID-19), requiring healthcare marketers to be extraordinarily responsive and agile to move organization-wide initiatives forward. Hear David Perry, Senior Advisor at Stanford Medicine, share his thoughts on the acceleration of health system marketing.
With Christian Barnett, SVP of Strategy, and Ryan Colaianni, SVP of Crisis Communications
The COVID-19 vaccine makes its way into most healthcare conversations these days (and let’s be honest, almost all conversations), but what do we really know about effective distribution? Join ReviveHealth's Ryan Colaianni, SVP of Crisis Communications, and Christian Barnett, SVP of Strategy, to learn about COVID-19 vaccine distribution challenges, communication tactics, and unforeseen insights.
With Tim Nguyen – Head of Unit for High Impact Events in the Global Infectious Hazard Preparedness Department, WHO
On this episode of The No Normal Show, we welcome Tim Nguyen, Head of the Unit for High Impact Events Preparedness at the World Health Organization. Tim discussed the key takeaways from their latest Virtual Global Infodemic Management Conference with health leaders across the globe battling the COVID-19 crisis.
With Jon Bigelow – Executive Director of the Coalition for Healthcare Communication
In this episode, we will welcome Jon Bigelow, who is the Executive Director of the Coalition for Healthcare Communication, an organization advocating for the free flow of credible and accurate health information to the No Normal Show. We discuss the latest on the political environment and Biden's four key healthcare priorities.