Podcast — WHO's Advice for Health System Marketers and Communicators
With Tim Nguyen – Head of Unit for High Impact Events in the Global Infectious Hazard Preparedness Department, WHO
Resources in Today's Episode
- WHO infodemic management 50 actions tracker
- Johns Hopkins COVID-19 profiling by country
- The online competition between pro and anti-vaccination views
- Listen to this episode on-the-go through our podcast site
The Infodemic Landscape
- An infodemic is the widespread sharing of misinformation (false information spread accidentally) and disinformation (false information spread with an agenda) that makes COVID-19 interventions challenging.
- There is too much information on COVID-19, making it difficult for the general public to discern between factual and non-factual information.
- Frequent shifts in recommendations made by trusted leaders continue to damage the public’s trust in the information they receive.
Four tips for combatting misinformation
- Get to know your audience by conducting surveys, performing social media analyses, and continue to refine how you listen to your audience based on your findings.
- Distill science and research into a more understandable format to make information more approachable.
- Build resilience to misinformation by educating the public on misinformation, how it spreads, and why it’s important to report.
- Engage with local communities by working with religious leaders, employers, unions, chambers of commerce, and other trusted local groups to amplify good health information.
How social media affects the infodemic
- Social media can accelerate misinformation, therefore we must standardize how to respond to misinformation by analyzing how it is shared, how it jumps channels, and how interactions vary across channels.
- Around 67% of people identify providers as a trusted source of information while only 11% report social media as a trusted source.
With Amy Comeau, Vice President of Marketing, Emory Healthcare
What's next for healthcare? The answer might just live within your marketing team. Learn how Emory Healthcare's Vice President of Marketing, Amy Comeau, and her team step up to the plate to define what's next for their health system.
With Judith Ward, Vice President of Marketing & Communications, Baystate Health
How do you plan for the future of your health system without seeming tone deaf to the present and past? Learn about Baystate Health's plan.
With Ryan Donohue, Corporate Director of Program Development, NRC Health
It's no secret that now – more than ever before – health systems face pressure to meet consumer-first benchmarks set by other industries. What are the implications of this demand amidst a pandemic?
With David Perry, Senior Advisor at Stanford Medicine
Healthcare is changing faster than ever before (thanks, COVID-19), requiring healthcare marketers to be extraordinarily responsive and agile to move organization-wide initiatives forward. Hear David Perry, Senior Advisor at Stanford Medicine, share his thoughts on the acceleration of health system marketing.