Podcast — WHO's Advice for Health System Marketers and Communicators
With Tim Nguyen – Head of Unit for High Impact Events in the Global Infectious Hazard Preparedness Department, WHO
Resources in Today's Episode
- WHO infodemic management 50 actions tracker
- Johns Hopkins COVID-19 profiling by country
- The online competition between pro and anti-vaccination views
- Listen to this episode on-the-go through our podcast site
The Infodemic Landscape
- An infodemic is the widespread sharing of misinformation (false information spread accidentally) and disinformation (false information spread with an agenda) that makes COVID-19 interventions challenging.
- There is too much information on COVID-19, making it difficult for the general public to discern between factual and non-factual information.
- Frequent shifts in recommendations made by trusted leaders continue to damage the public’s trust in the information they receive.
Four tips for combatting misinformation
- Get to know your audience by conducting surveys, performing social media analyses, and continue to refine how you listen to your audience based on your findings.
- Distill science and research into a more understandable format to make information more approachable.
- Build resilience to misinformation by educating the public on misinformation, how it spreads, and why it’s important to report.
- Engage with local communities by working with religious leaders, employers, unions, chambers of commerce, and other trusted local groups to amplify good health information.
How social media affects the infodemic
- Social media can accelerate misinformation, therefore we must standardize how to respond to misinformation by analyzing how it is shared, how it jumps channels, and how interactions vary across channels.
- Around 67% of people identify providers as a trusted source of information while only 11% report social media as a trusted source.
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