COVID-19 Updates

Survey Findings — Part 3

In this consumer survey refresh, we asked a series of questions to find out how COVID-19 has affected consumer perceptions of various healthcare stakeholders, and how they may change their behavior and/or delay care, even after COVID-19 restrictions are lifted.

The results suggest that hospital and health system marketers cannot take a backseat and hope pent-up demand can save their institution from further financial losses.

Hospitals and health systems have taken a devastating financial hit in the past few months, forgoing high-margin scheduled surgery volume to meet the needs of society today by treating COVID-19 patients while doing their best to reduce the spread. However, hospital and health system marketers know that when we come down on the other side of the COVID-19 curve, it will be time to turn their attention to retaining the patients who had surgeries delayed, and driving new volume to key service lines.