COVID-19 Updates

A three-part webinar series for health system marketers.

This year, you are faced with the most difficult annual planning exercise of your career. Amidst yet another spike in COVID-19 cases, you must turn your attention to 2021 and a seemingly unknown future.

There are no sure bets. Yet, even as you grapple with the No Normal, we hope you'll join us in an exploration of three key trends to inform your plan for 2021.

Learn about these three predictions on consumerism, the “value crisis,” and the evolving role of health system brands in our upcoming webinar series. Join us for one, two, or all three webinars — just make sure you join us. 

Webinar #1: The Changing Consumerism Landscape

Join us on Wednesday, November 18 at 12:00 PM, as we discuss how COVID-19 will continue to change the impact of consumerism in long-lasting ways that threaten traditional healthcare providers. View the webinar recording →

Webinar #2: The Value Crisis

Join us on Thursday, November 19 at 12:00 PM, as we discuss how COVID-19 is forcing health systems to become far more proactive in fighting back on issues of price and value. View the webinar recording →

Webinar #3: The Case for a Post Health System Brand

Join us on Friday, November 20 at 12:00 PM, as we discuss how the pandemic has opened the door for more health systems to pursue a "post health system" brand. View the webinar recording →