Leading health systems through the No Normal.
With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.
Podcast — The art and science of ethnography
Featuring Christian Barnett, Senior Vice President, Strategy
These days, data is the centerpiece of most marketing conversations, but when you're a health system marketer with troves of data to sift through, focusing your efforts can be challenging. Where to start? Get Senior Vice President of Analytics Ben Fuqua's perspective in this episode.
You've done the research, you've analyzed the data, and somehow, your audience isn't engaging with your campaign in the way your team intended. Could the problem be the lens you're using to examine your communities' challenges?
Hear ReviveHealth's Senior Vice President, Strategy, Christian Barnett discuss the role of ethnography in driving campaign engagement for health systems.
Digital transformation may not mean a complete overhaul of care delivery, but rather an intentional evolution toward a seamless consumer experience. How can health systems strike a balance between digital and in-person touchpoints in this pursuit? Hear Chris DuFresne, Vice President of Experience and Marketing Operations at Allina Healthdiscuss best practices.
381 days | 549,431 minutes | 32,966,109 seconds
No matter how you slice it, we've been in this reality for quite some time (but who's counting?), presenting an opportunity for health system marketers to learn from the past and lessen strain in the future. Here are the news and trends giving us deja vu.
You've likely heard of AI, but how well do you understand its application in healthcare? For many, AI is yet another acronym to describe a "game-changing" technology. While we can't argue with that definition, we invite you to expand on it. Hear Chris Hemphill, SymphonyRM's VP of Applied AI & Growth, discuss AI trends impacting health system marketers.