Leading health systems through the No Normal.
With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.
Podcast — Navigating COVID-19 Vaccine Distribution
With Christian Barnett, SVP of Strategy, and Ryan Colaianni, SVP of Crisis Communications
We welcome Adam Brase, Mayo Clinic's Division Chair for Strategic Intelligence, to the show to discuss how his team educates one of the largest not-for-profit health systems in the world by providing insights on a weekly and yearly basis. They also have a bold prediction for 2030 and what health systems will look like at that time.
We had an important conversation on The No Normal Show with Dana Allen, Chief Marketing and Communications Officer at Norton Healthcare, to discuss their approach to address racial injustice and health disparities within their community.
As vaccine distribution begins, health system marketers and communicators are gearing up for another long road in this pandemic. The journey will be marked by a sudden surge of excitement for the availability of a vaccine, followed by long-term challenges such as mistrust towards the vaccine and supply chain limitations. Consumers and physicians who remain skeptical will likely be vocal about their reticence, and those who want the vaccine immediately may have to wait longer than they’d hoped.
This episode of the No Normal Show is all about marketing governance. We welcome Sean Young, Chief Marketing Officer at Penn State Health, to discuss how his team has used a marketing governance system for the past three years to increase marketing's reputation throughout the hospital and the leadership team.
As we move into this next stage of the No Normal, we believe the stakes will be even higher in 2021. New vaccines, fragile trust relationships, new entrants, delayed preventative care, and aggressive health plan leverage tactics — these are just a few of the headwinds that traditional healthcare providers are facing.