Leading health systems through the No Normal.
With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.
Podcast — The art and science of ethnography
Featuring Christian Barnett, Senior Vice President, Strategy
They say you can't teach an old dog new tricks, but 170-year-old Mount Sinai health system would beg to differ. HearMount Sinai Health System's Chief Marketing Officer, Karen Wish, and Vice President Marketing Technology, John Davey, to discuss innovation in branding, organizational structure, and digital strategy.
COVID-19 forced health systems to implement digital infrastructure quickly. Now, it's time to examine our handiwork (duct tape included) to optimize our digital front door.