COVID-19

Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Content Type
May 21, 2021

They say you can't teach an old dog new tricks, but 170-year-old Mount Sinai health system would beg to differ. HearMount Sinai Health System's Chief Marketing Officer, Karen Wish, and Vice President Marketing Technology, John Davey, to discuss innovation in branding, organizational structure, and digital strategy.

May 19, 2021
As the public graduates from mask mandates and employers require vaccines, masks are flying like confetti. What does this mean for health systems and their marketing teams? Find out below.  Survey: Should employers require…
May 18, 2021
Best-in-class patient acquisition and health system marketing solutions You know ReviveHealth's marketing savvy and incredible creativity. You know Eruptr's patient conversion expertise and industry-leading ROI…
May 14, 2021
We’ve all heard those horror stories of homes with bad foundations. One minute you see a couple smiling for the camera as they hold the keys to their new house, and the next, they’re the latest homeowner mishap on HGTV. Thought…
May 14, 2021

COVID-19 forced health systems to implement digital infrastructure quickly. Now, it's time to examine our handiwork (duct tape included) to optimize our digital front door. 

May 7, 2021
Last year, WIRED said it well: "The future of social media is all talk. The year 2020 was all about giving people a voice online. Literally." The pandemic forced many to substitute in-person interactions with virtual meetings,…