Leading health systems through the No Normal.
With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.
Podcast — The art and science of ethnography
Featuring Christian Barnett, Senior Vice President, Strategy
On this episode, we're mixing it up with a recording of our latest event, Joe Public All Access. The event brought together 40 of the nation's top health system marketers to discuss what's next in our field. The best part? This episode offers one full hour of content – and not a single COVID-19 conversation.
Vaccine communications are like a game of golf. Some shots require distance while others require precision. Now that vaccine production outpaces demand, it may be time to "tap tap tap it in" with a more targeted approach.
Providers' COVID-19 experience: Taking care of patients while risking safety and financial solvency.
Payors' COVID-19 experience: __________
... We'll let health plan executive turned whistleblower, Wendell Potter fill in the blank in this episode.
What do Brandon Edwards and Chris Bevolo really think about the state of the healthcare industry and hospital marketing? Get their honest answers on this episode of The No Normal Show.
You don't need to be Usain Bolt to keep up with changing healthcare consumer opinions. Check out the results of our latest surveys for a quick look at consumer insights and recommendations.