COVID-19

Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Content Type
September 18, 2020
There are about 100 days until CMS’s new price transparency rule goes into effect. While health systems and the American Hospital Association hope that their ongoing legal challenges will provide at least a stay in this…
September 17, 2020

On this week’s show of The No Normal, we discussed the best way to create your marketing plans for 2021 with Alan Shoebridge, Director of Marketing and Communications at Salinas Valley Memorial Healthcare System.

September 16, 2020

This Special Report discusses communication recommendations for hospitals and health system marketing leaders as they begin seeing consumers experience COVID-19 fatigue. 

September 11, 2020
The obvious starting point for a subject like this would be the big or newsworthy brands, the ones that have been agile enough to adjust to what’s happening. For some, it’s resulted in amazing business performance, like Zoom. For…
September 10, 2020

It's more crucial than ever for marketers and communicators to fully grasp what our nurses and physicians need from us both today and moving forward. Today, we're excited to welcome Beth Toner, Senior Communications Officer at the Robert Wood Johnson Foundation, on The No Normal Show to discuss why a nurse engagement strategy is important and what it should include.

September 9, 2020

This Special Report discusses communication recommendations for hospitals and health system marketing leaders facing public concerns about the safety of a new vaccine, communicating difficult decisions (such as cutting service line offerings, staff availability, etc.) in an effort to make up for lost revenue, and establishing expertise in public health despite recent CDC changes causing mistrust.