Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Content Type
December 1, 2020
It's officially the holiday season, and as a nation, and we're all starting our clocks. How long will it take for the COVID-19 case numbers to jump through-the-roof — more than they already are — in the wake of holiday travel and…
November 25, 2020

Our purpose is to help healthcare brands thrive. Whether you return Monday to the need to plan for vaccine communications, increased talks around shutting down elective surgeries, or renewed concern about stay-at-home orders, we exist for you. 

November 25, 2020
With news of the efficacy rates from Moderna, Pfizer, AstraZeneca trials have vaccines in the spotlight. This is welcome news as the biggest surge is happening across the country, putting an already overloaded system at greater…
November 19, 2020

Our new report includes four key findings to help influence your approach to addressing internal and external concerns surrounding the COVID-19 vaccine.

November 18, 2020

Across the country, cases are up, elective surgeries are again grinding to a halt, and the recent good news on promising vaccines is colored by concerns — namely that supply chain challenges may yield massive delays in people actually being vaccinated. 

November 16, 2020

Learn about these three predictions for 2021 on consumerism, the “value crisis,” and the evolving role of health system brands in our upcoming webinar series. Join us for one, two, or all three webinars — just make sure you join us.