COVID-19

Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Content Type
February 18, 2021

What's next for healthcare? The answer might just live within your marketing team. Learn how Emory Healthcare's Vice President of Marketing, Amy Comeau, and her team step up to the plate to define what's next for their health system.

February 12, 2021
With the nation’s heightened focus on hospitals and health systems, 2020 was a once-in-a-lifetime year for our industry. Yet, many of the challenges faced in 2020 continue into 2021. Here’s the good news: this time, we can learn…
February 11, 2021

How do you plan for the future of your health system without seeming tone deaf to the present and past? Learn about Baystate Health's plan.

February 4, 2021

It's no secret that now – more than ever before – health systems face pressure to meet consumer-first benchmarks set by other industries. What are the implications of this demand amidst a pandemic?

February 1, 2021
Did you catch the big fight last week? No, not the one where Conor McGregor destroyed Poirier's fist with his face and reminded us why he's a better marketer than a fighter. I'm talking about the other title fight. The one where…
January 28, 2021

Healthcare is changing faster than ever before (thanks, COVID-19), requiring healthcare marketers to be extraordinarily responsive and agile to move organization-wide initiatives forward. Hear David Perry, Senior Advisor at Stanford Medicine, share his thoughts on the acceleration of health system marketing.