COVID-19

Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Content Type
December 17, 2015
From my travels across the country speaking at conferences and talking to clients and others, it seems most every hospital or health system either has or is in the process of launching a health blog. As a fan of content marketing…
December 2, 2015
In light of negative comments about private payor ACOs from health insurance executives at the AHIP meeting in Chicago, there was an interesting announcement by the Blue Cross Blue Shield Association covered by Health Leaders.…
November 18, 2015
For years and years, hospitals and health systems have relied on mass advertising as their primary means of connecting with consumers. Early on, this was more understandable, given mass advertising was one of the only ways to…
November 18, 2015
In this two-part blog series, we’re taking a look in the rear-view mirror at our ninth annual ReviveHealth Summit, which took place last week in Laguna Beach. Our first blog explored the underlying current of health technology…
November 18, 2015
At the recent AHIP meeting in Chicago, health insurance executives lamented the unexpected ineffectiveness of private payor ACOs in lowering costs and improving quality. Why? “Providers and insurers need to do a better job of…
November 17, 2015
Coming off the heels of our ninth annual ReviveHealth Summit, I am reminded why I love health technology so much. This event gathered 100 financial and managed care leaders from health systems to discuss their most complex payer…