COVID-19

Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Content Type
November 5, 2014
Everyone wants better coordinated care – it’s the ultimate benefit of clinical integration and the cause of so much of the transformation in today’s healthcare system. We are barraged almost daily with the latest news of merger,…
November 4, 2014
What are you hearing about native advertising? Here’s what we’ve heard: “The online ad industry is going native.” “It’s the hottest thing going in advertising” “It’s the savior of the industry.” All of these quotes (found in…
October 1, 2014
Everywhere we turn these days there are cool things happening in the retail world. For marketers, there are great lessons to be learned on the value of branding and content creation, and for that we call your attention to Jack…
September 24, 2014
From time to time, we read or see something that challenges our long-held assumptions about healthcare, and especially patient engagement. A recent New York Times article, “When a Health Plan Knows How You Shop,” demonstrates…
September 10, 2014
We’re all swamped with information these days, and anytime I see a time-saving web resource, I’m excited to share it. I love Uncrate.com and the really cool curation of interesting items and experiences. I could say it’s a “guy’s…
September 3, 2014
If you haven’t seen “Glengarry Glen Ross,” a star-studded, on-screen version of the famous and long-running play, rent it this weekend. You will see one of my all-time favorite characters, played by Alec Baldwin, deliver a pseudo…