COVID-19

Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Updates for No Normal

September 2, 2020

This Special Report discusses communication recommendations for hospitals and health system marketing leaders facing patients receiving surprise bills, weighing the different options for M&A, and the continued need for lobbying for support.  

September 1, 2020

Who is delivering the care? How are they delivering it? What type of care are they delivering? And who are they delivering it to? The answers to those questions today are much different from what they were not too long ago. And the deck of cards gets shuffled with each answer. The possibilities are staggering.

August 27, 2020

If there was ever a time marketers could showcase their revenue-driving ability and earn a seat at the table; this is it. Andy Chang, Executive Director of Marketing and Physician Outreach at Piedmont Healthcare joins us on The No Normal Show to discuss how he has leveraged Piedmont's COVID-19 marketing efforts to not only drive revenue, but also drive credibility to their marketing team.

August 26, 2020

This Special Report discusses communication recommendations for hospitals and health system marketing leaders facing disgruntled patients, the upcoming flu season, and a drop in positive COVID-19 cases. 

August 19, 2020

This Special Report discusses communication recommendations for hospitals and health systems facing mergers and acquisitions, addressing community concerns, and speaking out about schools reopening.  

August 19, 2020

Marc Fredson, Director of Strategic Marketing at UCSF Health, joins us on The No Normal Show to discuss what we as marketing leaders need to do to maintain a healthy and engaged workforce as the COVID-19 crisis looks to extend into 2021.