Health systems have responded heroically to the COVID-19 pandemic. Amid a complete upending of their operations and revenue models, they have continued to serve their communities. Yet, in order to save the very institutions that are saving people's lives, health system marketers are now approaching a new challenge: to delicately (but quickly) transition from leading crisis response to driving rapid recovery and, ultimately, growth. With this, we've summarized the health systems' marketing and communication response to COVID-19 into three main phases: Crisis Response, Rapid Recovery, and Return to Growth. You can filter content below by phase.
Key Resources for Rapid Recovery
- Rapid Recovery: An Overview (Webinar)
- Our Rapid Recovery Planning Accelerator Offering
- Quantitative Consumer Preferences Report
- Qualitative Consumer Preferences Report
- Five Core Issues for Providers Post-COVID-19
Learn more about our Rapid Recovery process
In this week's episode, ReviveHealth VP of Client Experience, Katherine Brick and Associate Media Director, Pete Garlinghouse discuss the essential questions you must ask yourself before joining (or not joining) the Facebook boycott. We also discuss how this decision should contribute to a much broader examination of your organization's perspective on diversity, equity, inclusion, and social justice.
A blog from Senior Vice President of Communications, Elizabeth Musson on what recent increased in M&A activity means for health system communicators and what they should be thinking about in the coming months.
This Special Report discusses communication recommendations for hospitals and health systems facing a not-so-socially-distanced holiday weekend, moving beyond "thank you!" messaging to front-liners, and increasing communications among young adults.
A blog from Senior Vice President, Josh Schoonover on Telemedicine's progression at warp speed as a result of COVID-19, what it means for health system and hospital marketers, and the marketing challenges and opportunities with it.
Special guest Paul Matsen, CMO of Cleveland Clinic, discusses the communication and marketing programs Cleveland Clinic has put in place to help patients return to care and the three fundamental areas of focus for them in the current "No Normal" environment.
A blog by Executive Vice President and Health Sytems Practice Lead, Chris Bevolo laying out three possible brand positioning directions for a post-COVID-19 world — outlining the benefits and challenges of each and which option may be best, given a health system’s situation emerging from COVID-19.