Health systems have responded heroically to the COVID-19 pandemic. Amid a complete upending of their operations and revenue models, they have continued to serve their communities. Yet, in order to save the very institutions that are saving people's lives, health system marketers are now approaching a new challenge: to delicately (but quickly) transition from leading crisis response to driving rapid recovery and, ultimately, growth. With this, we've summarized the health systems' marketing and communication response to COVID-19 into three main phases: Crisis Response, Rapid Recovery, and Return to Growth. You can filter content below by phase.
Key Resources for Rapid Recovery
- Rapid Recovery: An Overview (Webinar)
- Our Rapid Recovery Planning Accelerator Offering
- Quantitative Consumer Preferences Report
- Qualitative Consumer Preferences Report
- Five Core Issues for Providers Post-COVID-19
Learn more about our Rapid Recovery process
This Special Report discusses communication recommendations for hospitals and health systems facing the gap left by loosening state guidelines, communicating about stimulus funds, and communicating about both public health and racial equity.
This is a blog about the tempered optimism around as our communities reopen and hospitals resume elective surgeries and how as marketers and communicators, there has never been a more urgent time for our skills. The health and lives of patients are at stake, and we play a large part in making them feel comfortable enough to seek the care that they have delayed.
Kris Wickline, Vice President of Strategy, and Jarey Usrey, Vice President of Insights at ReviveHealth discuss how COVID-19 has uncovered many strengths, weaknesses, opportunities, and threats to health system marketing teams and what we can do to become more effective teams in the future.
In today’s Daily Briefing Live, Elizabeth Musson, SVP of Communications, and Ryan Colaianni, SVP of Issues/Crisis at ReviveHealth, discuss M&A activity in healthcare and share key considerations for communicating both internally and externally for unique M&A scenarios including: canceled M&A plans as a result of financial strain caused by COVID-19, reengaged M&A plans that were on pause amid COVID-19, and the potential for brand new M&A activity in the coming months and years.
This Special Report discusses communication recommendations for hospitals and health systems facing opportunities to ease the impact of delayed care with telehealth, preparing for the return of students in the fall, and opportunities to collaborate with other systems and associations for higher impact.
Shannon Hooper, Chief Growth Officer at ReviveHealth, joins us to discuss telehealth trends and what new virtual care models mean for providers, payers, and consumers in the future.