COVID-19

Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Content Type
April 1, 2021

We'll always have a soft spot for the Don Draper era of advertising, but the world is different, people are different – and now our methodology must also be different. Which factors should you address to modernize your health system's brand? Find out in this episode.

March 31, 2021

Original consumer insights and communication recommendations for health systems. 

March 30, 2021
Recently, we looked at how great content can turn awareness into relationships: Campaigns that create awareness are just step one. Content that builds enduring relationships must follow, or the full ROI of creative ad campaigns…
March 25, 2021

If you sink nearly every 3-pointer but can't seem to dunk, what would you prioritize in training? ​​​It's easy to focus on our weaknesses, yet there's much to gain from fine-tuning what's already working. Listen to this episode for discussion on finding the right balance.

March 24, 2021
Quick. Off the top of your head, name three marketing campaigns. Which come to mind first? Share a Coke? Dove’s Real Beauty? Apple’s Think Different? Great ad campaigns like those earn their place in our collective memories by…
March 18, 2021

After a year of COVID-19, a light glitters at the end of a very long tunnel. What trends are shaping the world on the other side? Moreover, what can we do to regain our footing while in the No Normal?