COVID-19

Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Content Type
May 7, 2021
Last year, WIRED said it well: "The future of social media is all talk. The year 2020 was all about giving people a voice online. Literally." The pandemic forced many to substitute in-person interactions with virtual meetings,…
May 5, 2021

On this episode, we're mixing it up with a recording of our latest event, Joe Public All Access. The event brought together 40 of the nation's top health system marketers to discuss what's next in our field. The best part? This episode offers one full hour of content – and not a single COVID-19 conversation.  

May 5, 2021

Vaccine communications are like a game of golf. Some shots require distance while others require precision. Now that vaccine production outpaces demand, it may be time to "tap tap tap it in" with a more targeted approach.

April 27, 2021
Have you ever made a purchase decision based on an online recommendation? So have 93% of Americans.   Data shows that word-of-mouth remains one of the most trusted sources for both products and services. In healthcare, word-of-…
April 22, 2021

Providers' COVID-19 experience: Taking care of patients while risking safety and financial solvency.
Payors' COVID-19 experience: __________

... We'll let health plan executive turned whistleblower, Wendell Potter fill in the blank in this episode. 

April 15, 2021

What do Brandon Edwards and Chris Bevolo really think about the state of the healthcare industry and hospital marketing? Get their honest answers on this episode of The No Normal Show.