COVID-19

Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Content Type
July 30, 2021

As health system marketers, we all know that it takes a little extra "umph" to get bigger, bolder, and better ideas across the finish line. But, as every tale of Olympic glory will tell you, great feats don't always come easy. What's that path toward triumph look like for health system marketers? Hear Director of VCU Health Marketing, Cynthia Schmidt's perspective.

July 23, 2021

If your physician asked, "how are you feeling," what would your response be? Would you talk about your mental state, or would you resort to a general overview of your physical health? Likely the latter.

Yet, in a world rebounding from COVID-19, behavioral health may need to play a stronger role in the provider care continuum. How strong? Get ​​​​​​ReviveHealth's Chief Growth Officer, Shannon McIntyre Hooper's perspective here. 

July 16, 2021

Step one. Step two. Step three. Repeat? You've got processes, you've got a plan ... but are these steps getting you to your goals in the most efficient way possible? We'll call that the million dollar question. 

July 13, 2021
The world is on the precipice of a big change. And not just changes from the pandemic. In the next decade, the power of data will completely upend our daily lives, culture, jobs, and of course, healthcare and marketing. For…
July 9, 2021

Most of us have worked in the healthcare marketing arena for quite some time. Some of us have even been at the same health system for 10+ years. What's it like coming in with fresh eyes? That's what Heather Geisler, Henry Ford Health System Chief Marketing, Communications, and Experience Officer, is here to talk about.

July 1, 2021

It's the old chicken-or-the-egg debate. On the one hand, you need brand to live out your purpose. On the other, you need purpose to define who you are as a brand. Could it be argued that brand and purpose are one in the same?