Leading health systems through the No Normal.
With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.
Podcast — Modern Brands are Human Brands
With Paul Hackett, Executive Creative Director at ReviveHealth
We'll always have a soft spot for the Don Draper era of advertising, but the world is different, people are different – and now our methodology must also be different. Which factors should you address to modernize your health system's brand? Find out in this episode.
Original consumer insights and communication recommendations for health systems.
If you sink nearly every 3-pointer but can't seem to dunk, what would you prioritize in training? It's easy to focus on our weaknesses, yet there's much to gain from fine-tuning what's already working. Listen to this episode for discussion on finding the right balance.
After a year of COVID-19, a light glitters at the end of a very long tunnel. What trends are shaping the world on the other side? Moreover, what can we do to regain our footing while in the No Normal?