Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Content Type
October 1, 2020

In this episode of The No Normal Show, we invite Bryan Hamilton, AVP of Marketing and Communications at Cincinnati Children's, to discuss how he sees COVID-19 impacting his marketing function moving forward.

September 30, 2020
Since COVID-19’s dramatic entrance on U.S. soil in March, we’ve hoped for an expedited vaccine process that can save lives and help our society’s economy and norms stabilize. Yet, the promise of a safe and effective vaccine is…
September 24, 2020

This week's guest on the No Normal Show is Dr. Robert Winn, a nationally recognized leader in addressing health disparities, and Director of VCU Massey Cancer Center. During the show we discuss, the impact COVID-19 has had on health disparities, the activities VCU Health is implementing to address health disparities, and how other health systems can follow suit and lead in their own communities.

September 23, 2020

This Special Report discusses communication recommendations for hospitals and health system marketing leaders responding to issues that are more complex than ever. Racial inequities in healthcare have moved to the front-stage, political divides have widened, and clinical staff burnout has reached a peak.

September 18, 2020
Here we are, trudging into the final months of 2020. Yes, there is an end in sight to this overall no good, very bad year. But providers facing year-end terminations and public negotiations are encountering a particularly…
September 18, 2020
There appears to be a recent PR push from payors about providers overcharging them for COVID-19 tests, which can only be seen as an attempt to lay the groundwork to help explain potential higher premiums for their plan members in…