COVID-19

Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Content Type
September 20, 2016
Not to get all sci-fi on you, but 2017 is the year that smart machines go mainstream. That’s right: technologies are starting to learn, and that’s a good thing. But if you’re a technology or services company in healthcare,…
September 13, 2016
We’re a “must have.” I hear this sentiment from dozens of hospital and health system executives across the country every year. They are rightly proud of the strong reputation their organizations have earned by doing what leading…
September 7, 2016
There was a fantastic article in Becker’s Hospital Review recently — “10 Things Keeping Health System CEOs up at Night” — that illustrates two important recent trends. First, there is the trend of confluency, which Chris Bevolo…
August 23, 2016
The trend of hospital systems getting into the full-risk insurance business is here to stay as they seek control of the complete patient lifecycle. A recent survey from The College Board found that 28 percent of hospitals hope…
August 19, 2016
As a savvy marketer in healthcare services or IT, you know the old dilemma – do I market my company as an existing category, or create a new one? This challenge is commonly seen when talking about telemedicine, population health…
August 8, 2016
The wise words of Zac Brown—“I’ve been thinking about the mark that I’ll be leaving”— got me thinking about  how we leave a mark. I was further moved by a recent sermon by my good friend Dave Clayton at Ethos Church in Nashville…