COVID-19

Leading health systems through the No Normal.

With the end of the novel coronavirus nowhere in sight, the pandemic’s impact on our society, and the industry and organizations changing every day, we find ourselves in what we call the era of the No Normal. If you’re looking for help in how to succeed as a health system marketer or communicator in this time of uncertainty, you’ve come to the right place. Since mid-March, when the pandemic first significantly hit the U.S., we have stayed on top of the crisis by conducting consumer surveys, publishing our take on the latest news, providing insights and advice, and connecting you with your peers through podcasts and webinars. If there’s something you’re looking for and can’t find below, let us know.

Content Type
September 11, 2015
Have you ever wondered what unicorns, the Loch Ness monster, and interoperability have in common? For each, there’s some serious skepticism about whether it exists or not. No, this blog doesn’t include final proof on the Loch…
September 9, 2015
I came across an image of a puppy and kitten cuddling the other day when searching for a definition of “coopetition” – one of those made-up words to describe the evolution of competitors who collaborate –and found myself…
June 29, 2015
In our last two posts, we explored the rapidly changing landscape for national health plans, including speculation of a few mega deals – Anthem buying Cigna, United buying Aetna, or Aetna buying Humana. Many speculate that…
June 26, 2015
In our last post, we explored how you need a Big Data app just to keep track of who’s buying whom – Anthem buying Cigna, United buying Aetna, or Aetna buying Humana. Many speculate that independent Blues will soon follow, whether…
June 24, 2015
You need a Big Data app just to keep track of who’s buying whom – Anthem buying Cigna, United buying Aetna, or Aetna buying Humana. Many speculate that independent Blues will soon follow, whether it’s consolidating under Anthem…
June 22, 2015
If you’re in marketing at one of the many health IT and health services firms who experienced a round of funding in the first half of the year, you’re likely done with the celebrations and now turning to the business at hand.…