Guide

Challenger Brands in Healthcare

How to beat the category leader.

“_______ provides an integrated suite of services, spanning the entire continuum of care, with the patient at the center.”

Can you name that company? It’s everyone — and no one.

Healthcare has long lagged behind other industries in prioritizing brand strategy, but times are changing. “Challenger Brands in Healthcare” answers the challenging question of how to break the cycle of “sameness.”

Think your organization has what it takes to be a challenger brand?