Guide

Joe Public I: Joe Public Doesn’t Care About Your Hospital

A Manifesto for Transforming Healthcare Marketing

Hospital and health system marketers are under unprecedented pressure to demonstrate results while facing dramatic changes in their industry.

To meet these challenges, marketers must break from the past and move their marketing strategies forward in new and better ways. In this book, recognized change agent Chris Bevolo issues healthcare marketers a call to arms to transform healthcare marketing, while providing an arsenal of ideas, techniques and tactics they can use to position their own organizations for success.

Download our free e-book to get started transforming your healthcare marketing approach.