Guide

Joe Public II: Embracing the New Paradigm

A strategic guide to digital and content marketing for hospitals and health systems.

Ready to move your marketing efforts from the old paradigm to the new paradigm?

In 2011, Chris Bevolo argued for the transformation of hospital and health system marketing in his manifesto, Joe Public Doesn’t Care About Your Hospital. Since then, the book has guided change in marketing departments across the country. In this book, Chris shows marketers how to embrace the most significant and controversial change – moving from the old paradigm that relies on mass, promotional ad campaigns to the new paradigm that relies on digital and content marketing.

Download the free Joe Public II e-book to learn how to put the foundational changes outlined in Joe Public Doesn’t Care About Your Hospital into action.