Guide

We can help you target specific buyers inside health plans.

Five research-based findings on health plan buyer tendencies.

It’s been said, “if you’ve met one health plan, you’ve met… one health plan.” Health technology and services organizations can have a difficult time pinning down health plan buyers, since they often vary from one organization to another. Not to mention, the committee of decision-makers don’t always have the same title or do the same job.

We fielded a survey of over 50 decision-makers in Big Five health plans, Blue Cross Blue Shield health plans, and other regional insurance providers.

Our five findings show the commonalities that these stakeholders share. They can help shape your marketing strategy to target health plans with the right message through the right channels, rather than getting caught on the sales-driven hamster-wheel, always trying but never sure what resonates.