Guide

Find out what physicians care about.

Seven findings to encourage empathy in physicians and clinical staff messaging.

Physicians and clinical staff are some of the most studied, yet still misunderstood audiences in the healthcare ecosystem. With so much variation in clinical role and professional satisfaction, it can be difficult to pinpoint a single communication strategy, as health systems communicating internally or as vendor solutions.

We fielded a survey of over 50 physicians and clinical staff members ranging from primary care physicians to interventionists to rehabilitation therapists.

Our seven findings show the commonalities that these stakeholders share. They can help shape your B2B marketing or internal communication strategy to target this audience with the right message through the right channels.