Leveraging Personalized Marketing for Healthcare
An introduction to leveraging personalized marketing for hospitals and health systems
One of the greatest benefits of engagement is that when done right, it will allow you to turn an anonymous visitor to your website or viewer of your ad into a known individual, which in turn allows you to market to that person at a whole new level. The question at that point is how. And the answer is personalized marketing.
For the past five years, we have been pushing health marketers to embrace engagement, showing them the benefits of engaging consumers to improve brand building, as well as providing ways to truly measure the impact of their efforts and directly tie their results to bottom line financial metrics.