Physicians & Nurses Report on the COVID-19 Vaccine
With a vaccine approaching and widespread concern that the development may be rushed, we’re speeding toward a crossroads where the FDA is likely to approve one or more vaccine(s) that consumers will meet with skepticism. Yet, consumers have clearly indicated in our research that they will trust the voice of their doctor, first and foremost, when it comes to determining whether the COVID-19 vaccine is safe enough for them.
This is the rub: physicians and nurses have their own concerns about the COVID-19 vaccine development process. In this report, we explore those concerns and what they mean for hospital marketers and communicators.