Guide

The Reengineering Playbook for Health System Marketers

Three core components to drive your marketing team — and organization — forward.

Over the past few years, health systems across the U.S. have embarked on efforts to overhaul their approaches to consumer marketing.

In the face of the digital revolution and, of course, consumerism, marketing leaders have searched for ways to not only catch up, but move beyond the status quo.

This playbook will help you get started with three core components that are essential to a successful reengineering effort:

• Marketing vision
• Department restructuring
• Reengineering roadmap