Who is the COVID-19 vaccine for?

New Consumer Survey Findings Report | February 2021

Identity. Emotion. History. Is it possible that vaccine receptiveness takes all three into account? Our recent survey results offer one resounding answer: yes.

With these influences in mind, we must understand and cater to the nuances of specific markets to ensure that our messaging speaks to the perceptions and realities of the communities we serve. Our research explores the following themes, offering a launching point for more localized and effective healthcare communications.

  • How current vaccine prioritization impacts perception
  • The underlying factors behind population vaccine hesitancy
  • Which individuals have the most influence on vaccine-related decisions