Guide

Winning the Ear of the Hospital C-Suite

One of Healthcare's Most Complex Buying Audiences

As provider leadership scrambles to meet the needs of a changing market, they’ve started building executive teams that differ from legacy hospital C-suite structures. Turnover is high, and the new roles are hybridized, connecting historically disparate functions like clinical operations and finance, information and innovation, or medical procedures and technology.

The hospital C-suite’s decision-making processes are changing rapidly as new roles emerge and responsibilities converge. Our Hospital Hybridization Model is designed to help you navigate these changes and develop crisp positioning that resonates with each buyer set.