Guide

Winning a Seat at the Strategy Table

Just when you think the role of the hospital marketer can’t get bigger, it takes a quantum leap forward.

No one is more perfectly positioned to define and balance value than the hospital marketer.

Chief marketing officers have always been in charge of promotion, but marketers are being tasked with a much taller order today. Key market forces are exposing the need for hospital marketers to address new consumer expectations and take ownership over a more broad definition of marketing.

To start, we turn to a marketing textbook concept – the four P’s of marketing: place, product, price, and promotion. 

How does your hospital show up in each one of these areas?