We write blogs and host webinars because sharing our perspective keeps us focused and makes our work more effective.
We’ve written a book series on hospital marketing, researched the state of trust in healthcare for over a decade, and developed a library of buyer personas for healthcare marketers.
Stop Marketing Your Health Tech Company: Lessons from a Former Navel-gazer A Blog by
Tiffany PackIt's not about you, it's about your customer.
Anais Nin is famously quoted as saying, “we doncontinue reading
Brand
Crisis and Reputation Management
Digital
Health Services
Health Systems
Health Technology
Healthcare Business Trends
Joe Public
Know Thy Buyer
Marketing
Payor Provider Issues
Public Relations
Trust in Healthcare
Brand
Crisis and Reputation Management
Digital
Health Services
Health Systems
Health Technology
Healthcare Business Trends
Joe Public
Know Thy Buyer
Marketing
Payor Provider Issues
Public Relations
Trust in Healthcare
A compilation of supremely hashtagable content for strategists, marketers, communicators, and brand enthusiasts – all focused on healthcare.