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How We Think

We have a lot on our minds.

We write blogs and host webinars because sharing our perspective keeps us focused and makes our work more effective.

We’ve written a book series on hospital marketing, researched the state of trust in healthcare for over a decade, and developed a library of buyer personas for healthcare marketers.

Topics...

Brand

26

Crisis and Reputation Management

28

Digital

24

Health Services

39

Health Systems

37

Health Technology

27

Healthcare Business Trends

19

Joe Public

22

Know Thy Buyer

41

Marketing

17

Payor Provider Issues

29

Public Relations

32

Trust in Healthcare

40

How We Think Menu

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  • Blogs
  • Guides
  • Webinars

Why it PAYS to Engage with Patients A Blog by Russell Riebeling
The Driver, the Navigator, and the Toll Collector A Blog by Kris Wickline
Five Physician Insights That Should Matter to Health System Marketers A Free Webinar Chase Cleckner
Similar, But Different A Blog by Tiffany Pack
What AMC's Can Learn from Luxury Brands A Free Webinar Chase Cleckner
Why Internal Communications is like Driving Stick Shift A Blog by Patti Osha
Beware: Health Plan Policies that Reduce Payments A Blog by Molly Gay
Exploring the successes of “Old Town Road,” Oreos, and Comcast for healthcare marketers A Blog by Jared Usrey
Find out what physicians care about. A downloadable Guide Chase Cleckner
We can help you target specific buyers inside health plans. A downloadable Guide Chase Cleckner
Is Medicare for All Actually the Best for All? A Blog by Elizabeth Ku
Without Emotion, Your Brand is Just Noise A Blog by Sasha Boghosian
Price Transparency is Not the Silver Bullet to Fixing the Healthcare System A Blog by Heather Hawley
The Unintended Consequences of High Deductible Health Plans A Blog by Virginia Cochran
Recognizing the Clout Employers Have During Contract Negotiations A Blog by Virginia Cochran
The Healthcare Consumer Experience: Potholes, Popsicles, and Moments That Matter A Blog by ReviveHealth
Negotiating in 2019? Here’s what you can expect. A Blog by Heather Hawley
Stop Marketing Your Health Tech Company: Lessons from a Former Navel-gazer A Blog by Tiffany Pack

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