The Joe Public Series

The new best practices in hospital and health system marketing.

In his two previous Joe Public books that called for revolutionary change in the healthcare marketing field, Chris Bevolo expressed the idea that as a whole, the health system sector was a decade behind other industries in its understanding and application of marketing and branding.

But over the past few years, this gap has clearly closed, as a number of leading health system marketers are taking advanced and innovative approaches to marketing and branding. Or, put another way, we’ve arrived at a place where great hospital marketing can be described simply as great marketing.

Chris’s newest book, “Joe Public III: The End of Hospital Marketing,” outlines the "New Imperatives" for hospital and health system marketing. Chris also shares what the marketing leaders at these organizations have in common that helps them drive greater success. You can buy the book on Amazon.

Chris has once again taken the pulse of our industry... This third Joe Public book is the perfect punctuation to the first two, showing that healthcare marketing has evolved quickly and that great healthcare marketing is just great marketing!
Don Stanziano, Chief Marketing Officer — Geisinger Health

Introducing: The Joe Public Book Club

We've launched an all-new way to engage with the book's content: a webinar series focused on the six New Imperatives. We've designed these to be intimate meetings that you won't want to miss — exclusively for health system marketers to explore the book's topics in depth with Chris alongside some of the leaders who were interviewed for the book.
The best part? It's all free.

Like the sound of that? Check it out on Amazon.
Join the club — and the conversation.