The Joe Public Retreat: 2019 Agenda

February 4-6, 2019 in Charleston, SC

Each year we bring some of the most progressive leaders together around issues and strategies for health system marketing success — and 2019 will be no exception. The Joe Public Retreat focuses on interactive panel discussions where you get to help drive the conversation. We look forward to seeing both return attendees and some new faces in Charleston this year. Registration for the Joe Public Retreat is now open! If you’d like to be kept up to date on all the conference details as they’re announced or have any questions, let us know on our contact us page.

 

 

 

Monday, February 4

5:00-7:00PM
Welcome Reception
with heavy hors d'oeurves

 

Tuesday, February 5

7:00AM
Breakfast and Registration

8:00AM
Welcome

8:15–9:30AM
Panel One: The Future of Data-Driven Marketing
Paul Matsen (Cleveland Clinic), Tomi Galin (Community Health Systems)

9:45–10:45AM
Panel Two: Alternative Consumer Research
Chrisie Scott (Virtua Health), David Perry (Perry IQ Consultancy)

10:45–11:45AM
Panel Three: AI & Star Trek Technology
Matt Gove (Piedmont Healthcare)

11:45–1:00PM
Lunch

1:00–2:00PM
Panel Four: Marketing Governance — Ensuring Our Role as Leaders
Ben Hill (MultiCare Health System), Sean Young (Penn State Health)

2:00–3:00PM
Building for the Future: The Baptist Health South Florida Story
Christine Kotler, Christina Gomez-Pina (Baptist Health South Florida)

3:00–4:45PM
Free Time with Guided Activities

4:45PM
Transportation (Provided)
Boone Hall Plantation

5:30PM
Dinner Event: Cocktail Hour & Lowcountry Boil
Boone Hall Plantation

 

Wednesday, February 6

7:30–8:30AM
Breakfast

8:30–9:00AM
Introduction: Marketing & the Consumer Experience
Chris Bevolo (ReviveHealth)

9:00–9:15AM
Brainstorming 101
Chris Bevolo (ReviveHealth)

9:15–10:00AM
Small Group Discussion

10:00–11:00AM
Large Group Discussion

11:00–12:00PM
Rapid Fire Discussion and Close

12:00–1:00PM
Lunch & Adjourn